Musluk Studios
Merge Crown ("the game") is made by Aziz Boyuneğmez and İlker Yağız Şener ("we", "us"), who are the data controller for the information described here. This policy explains what information the game uses and why. If you have a question, write to info@muslukstudios.com.
What we collect ourselves
The game has no account, no login and no server of ours. Your scores, best tile, settings (sound, music, vibration, language) and tutorial progress are saved only on your device. Uninstalling the game deletes them.
The game does use Unity Analytics and Unity Diagnostics, operated by Unity Technologies, and Google Analytics for Firebase, operated by Google LLC, which collect a small amount of data for us. What they collect and when is explained in the next three sections.
Gameplay statistics
Unless you switch it off, the game uses Unity Analytics to record these events:
- a run starts (with the run number)
- a game ends (score, highest tile, best combo, revives used, and whether it was a new best)
- a revive is offered, accepted or declined
- the tutorial is completed or skipped
Unity adds an install ID, your device model, operating system, the app version, and a country derived from your IP address. The events contain no name or contact details. We use them only to understand how the game is played and to improve it, never for ads.
- This consent is separate from the ads consent.
- In the EEA, the UK and Switzerland it is off unless you agree. Elsewhere it is on by default and you can switch it off.
- Switching it off in Settings › More › Privacy › Choices stops collection and asks Unity to delete the data already sent.
Install and ad measurement (Google Analytics for Firebase)
We advertise the game with Google Ads. To see which of those ads bring players, the game uses Google Analytics for Firebase. It follows the same gameplay statistics switch as Unity Analytics: it starts switched off and only turns on once that switch is on. When it is on, it sends Google:
- that the game was opened for the first time, and when a session starts
- each ad shown in the game: the ad network, ad format, ad placement and the revenue it earned (in USD)
Firebase adds an app instance ID, your device model, operating system, language, the app version, and a country derived from your IP address. Our gameplay events (scores, revives, tutorial) are not sent to Firebase.
- Whether Google may use this data for advertising (linking it to your advertising ID, or personalizing ads) follows your ads consent below. If you decline personalized ads, Google is told not to.
- Switching gameplay statistics off stops collection and deletes the Firebase data stored on your device and its app instance ID.
- How Google uses this data is described in Privacy and Security in Firebase and the Google Privacy Policy.
Crash reports
If the game crashes or hits an error, Unity Diagnostics sends us a report. Reports are sent whatever you chose for gameplay statistics, because we have a legitimate interest in finding and fixing crashes. A report contains the error details, your device and operating system, the app version, the screen you were on, the run number, and whether gameplay statistics were on. It contains no name or contact details.
Advertising
The game shows ads (banner, full-screen and optional rewarded ads) through Unity LevelPlay (ironSource), operated by Unity Technologies, which may show ads from Unity Ads and Google AdMob (Google LLC). To show and measure ads, these networks may collect, directly from your device:
- your device's advertising ID (Google Advertising ID on Android, IDFA on iOS if you allow tracking)
- device information: model, operating system, language, screen size, network type
- IP address and the approximate location it implies
- how you interact with ads (views, taps, installs)
We do not receive this information in a form that identifies you. How Unity and Google use it is described in the Unity Privacy Policy and in How Google uses data for advertising.
Your choices:
- In the EEA, the UK and Switzerland the game asks before ads may use your data. If you decline, you still see ads, but they are not personalized.
- Everywhere: Settings › More › Privacy › Choices has one switch for personalized ads and one for gameplay statistics. You can change either any time.
- Android: Settings › Google › Ads lets you delete or reset your advertising ID, which stops personalized ads.
- iOS: the game asks before tracking. You can change this any time in Settings › Privacy & Security › Tracking.
To decide whether to ask for consent, the game looks at your phone's time zone, region setting and SIM or network country. This check happens only on your device; nothing is sent.
Store ratings and sharing
- Rate us opens the Google Play or App Store page, or the store's own review window. The review is handled by Google or Apple under their privacy policies.
- Share opens your phone's share menu with a message and, from the game-over screen, a screenshot of your score. Nothing is sent unless you pick an app and send it yourself.
Contacting us
If you email us, we receive your email address and whatever you write. We use it only to reply and delete it when it is no longer needed.
Legal bases
- Consent for personalized ads, and for gameplay statistics and install and ad measurement in the EEA, the UK and Switzerland.
- Legitimate interest for gameplay statistics and install and ad measurement elsewhere (you can object by switching gameplay statistics off) and for crash reports.
You can withdraw your consent any time in Settings › More › Privacy › Choices.
How long data is kept
- Gameplay statistics: Unity Analytics keeps raw events for 13 months, then deletes them automatically. Switching statistics off asks Unity to delete them sooner.
- Install and ad measurement: Google Analytics for Firebase keeps event data for up to 14 months, then deletes it automatically.
- Crash reports: up to 90 days (7 days on Unity Personal).
- Advertising data: kept by Unity and Google under their own retention policies.
- Emails: until they are no longer needed.
International transfers
Unity and Google may process data in the United States and other countries. These transfers are protected by safeguards such as the EU standard contractual clauses.
Children
The game is not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has sent us personal information, email us and we will delete it.
Your rights
Depending on where you live (for example under the GDPR in the EU, the KVKK in Türkiye, or the CCPA in California), you may have the right to access, correct or delete personal data, to object to its use, and to withdraw your consent at any time. You can delete your gameplay statistics by switching them off in Settings › More › Privacy › Choices, or by emailing us; the same switch stops Google Analytics for Firebase and resets its ID on your device. Requests about advertising data are best directed to Unity or Google through the links above; for anything else, email us.
You also have the right to complain to a data protection authority, for example the KVKK in Türkiye or your local authority in the EU or the UK.
California: you have the right to ask us not to sell or share your personal information. Switching off personalized ads in Settings › More › Privacy › Choices does this.
Changes
If this policy changes, the new version will be posted on this page with a new date.
Contact
Aziz Boyuneğmez and İlker Yağız Şener · info@muslukstudios.com